Best Way to Promote business in 2024 with Video Content
What marketing strategy to choose for your business? The answer is not hard to come by, given the sheer number of opportunities in today’s world. What is missing now: social networks, blogs, SEO, buying links, reviews, maps and marketplaces.
Many create Instagram and Tiktok accounts, post ads there and do not forget to dilute it with entertaining or informational content. It’s like a family dinner: parents treat the kids to a cake (news, jokes, contests, etc.) after they have had enough of borscht (advertising). However, what works well for one company may not work for another. Popular social media networks grab attention with posts that contain a bright image and catchy text, but do not forget about other opportunities. Let’s talk about video content, without a doubt, one of the best ways to promote a business in 2024.
Demand for video content (2024)
During the pandemic, an unprecedented demand for video content has risen. Being at home, people began to perceive video content as the main means of obtaining information from the outside world. This is evidenced by the reports of large video hosting sites and research by analytical agencies.
What the statistics say:
- Because of the pandemic, 68% of people began to watch videos more often
- 78% of people watch online videos every week (55% watch everyday)
- 91% of marketers, amid the pandemic, began to use video content as their main tool
- In 2020, the Yandex.Video service scored a record 31 billion views.
- Over 2 billion registered users visit YouTube every day (that’s almost a third of the Internet)
Sell with Video Marketing
Videos on YouTube, Instagram, TikTok, Vkontakte, and Facebook are an effective way to tell people about the product in a memorable way. Marketers post useful video tips and visual instructions on how to use products on their accounts, as well as show how the life of an organization works from the inside. To increase conversion, they upload videos on different sites at the same time and link them with links. Now we will show examples of video content from well-known companies and talk about video formats that are successfully used in marketing.
Video content formats with examples
Entertainment video content
Unusual situations, jokes, jokes are a pleasant and easy way to cheer yourself up. Entertainment content is the most successful video format in demand among adults, children and even retirees. Perhaps the format of entertainment videos will seem frivolous to you, not suitable for the serious business that you run. Take your time, think.
The world knows many examples of non-standard marketing that “shoots” no worse, and sometimes even better, than standard and template methods of promotion.
Video blog
Vlogs are somewhat similar to series. Viewers are eagerly waiting for new releases. The video blog, like the series, has a main character whose life is interesting to watch.
The main difference between a video blog and a series, and this is its advantage, is that the events on the screen develop in real life. Difficulties are overcome by real people – business owners, creative people, organizations – fail and succeed with their audiences. For this, people love video blogs, trust their author and appreciate the time spent with him.
How a video blog captures the attention of viewers:
- Personal opinion, advice, knowledge – it’s nice to listen to an intelligent knowledgeable person
- Evaluation of new products and market events – how to find out what is happening in the investment market or in the automotive industry? Of course, listen to a professional who follows the trends in his field every day
- A video blog explaining how a business works from the inside out is an exciting glimpse into the kitchen of a startup determined to change the world. Or an informative walk through the office of a company that brings investors millions of dollars annually
- The authors answer questions from viewers – the viewer is pleased to receive an answer from their favorite blogger, especially if the question is heard by thousands or even millions of channel subscribers
- Interviews with expert guests – bloggers visit each other, invite experts from other areas of business, science, media, and discuss topics that excite viewers. So the video blog expands the audience, increases the number of subscribers on the channel.
Video review
“It is better to see once than hear a hundred times” – this saying explains why people prefer to learn new things about smartphones, cars, computer games, building houses from video reviews rather than from articles.
The video review will explain to the buyer step by step how to use the product, show the features and benefits. Since the client clearly understands what he is buying, the number of returns in the total mass of orders decreases. By demonstrating the product in action, the video review successfully fulfills the main task of marketing – it helps the client to make a choice and pushes them to buy.
Video Lessons
A survey of traders conducted by Raiffeisenbank in 2021 revealed that investors consider video tutorials and lectures from a broker to be the best source of knowledge. In 2019, Russians spent a huge amount of 140 billion rubles on various courses.
This suggests that people are willing to invest money and time in their education. This also explains the increased demand for video tutorials. The format of video lessons is suitable not only for schools and enterprises involved in teaching languages or programming, but also for specialists of various professions. If you are ready to share knowledge and make education accessible to everyone, this format is definitely for you.
Lifehack Video
Lifehack is a non-standard way to solve a problem using improvised means. The first “lifehack” appeared long before the appearance of the word itself. Sharpening a stick with a piece of stone and making a spear can already be considered a lifefuck.
Millions of years have passed, and there are incomparably more ways to make life easier for a person. Now lifehacks appear daily, the demand for them is only growing. How to install a mosquito net on a balcony? What to take with you for a flight to Mars? Read the lifehack. Or better yet, watch the video.